SEARCH ENGINE OPTIMIZATION

If your not familiar with what the concept search engine optimization (commonly referred to as SEO) is or does, will help you out. In its simplest terms, SEO is the art of having your business website show up when someone searches for it on Google. Let's say you make unbelievably great dog houses and you can purchase them or make an order for one through your website. Your goal as a business is to have your website show up on the first page (ideally at the top of the list where possible) on every search of dog house. Trust me when I say, make that all happen takes a lot of moving pieces, which is why businesses hire us to help them device a plan. 

 

Whether you like it or not, search engine optimization (SEO) has to be a main focal point of your entire business strategy. Unless your a brand like Nike or Coke, you simply have to work hard to establish product or services on search engines like Google and Bing. It takes time, research, webiste audits, good keywords, descriptions, content and a high degree of creativity to make it work effectively. 

As a Digital Marketing Agency, RWest Consulting can help build you creatively design you SEO strategy. If you have any questions, you can reach us by signing up for a free consultation, emailing us down below or even simply calling us. Don't forget to check out our pricing options and here is to you and your entity having a successful digital marketing plan.

What SEO is?

SEO or search engine optimization, is the concept of how a website shows up when someone searches a topic on Google. SEO is like an iceberg where customers will only see the tip that is showing above water. That tip is viewable to a customer when they type in a topic they are searching for on Google (or any other search engine for that matter). It is all the work down below the water that gets your above water tip show. The better your work down below the higher your tip goes or in this case, the higher on the top of the list that your website or products and services rank. SEO has several concepts and is constantly evolving. Without proper SEO management, you lose out on organic growth which equates to new subscribers, leads, customers and clients. 

How SEO is Works?

SEO typically works based on the amount of work you put into it. If you are an established business, with lots of content, your going to have a leg up on the competition. SEO is the act of showing your content (website, podcast, social media account, etc.) in the search engine result of entities like Google or any other search engine result. When done strategically and consistently, SEO can and will help you show up organically. Meaning, your great content, products and/or services will present themselves to the person looking for what you offer. SEO is very competitive which is why you have to contintually workout at it. Here is a good video on the basics of SEO.

What are Keywords?

Keywords are the words that are being searched by your potential customers. The art of keywords is understanding how to go after keywords in your niche market that have a high search volume and low competitor volume. Here is a great video that breaks it down in more depth.

What is an SEO Consultant?

An SEO (search engine optimization) consultant is someone who help your business grow organically by improving your website balance. The improvement could be in the form of structure, keywords, content, site speed or even how your descriptions read to name a few. Consultants (like RWest Consulting) focus on helping the client stay consistent.

What is an SEO Goolge My Business?

SEO Google My Business "GMB" is commonly referred to as "local SEO". Local SEO is the art of showing up in search results in the areas your business is established. For instance, if you do business in Des Moines, Iowa, a Google My Business profile can help you set yourself apart. It is essentially another outlet to good SEO. You first need to setup your Google My Business and you can do that by simply googling the term. It is important to note that you can use your Google My Business profile as a way to collect reviews. 

What is SEO in Marketing?

SEO in marketing is simply the research you are doing to find your target audience. Not everyone is going to want or need your product or services but someone will. SEO can help you identify or narrow as many of those someones as possible. This is accomplished through keyword research, competitor research, Google Trends and Google Analytics to name a few. All of which can be part of the SEO umbrella. 

What tools for search engine optimization (seo) work the best?

There are several search engine optimization tools out there. It boils down to what your experience level and perhaps patience levels are. SEO can be very time consuming and extremely time consuming. We suggest the SEO tool Ubersuggest and Google Keyword Planner as the ones that work the best. Ubersuggest is an affordable SEO tool that is customer friendly but with all the SEO tools you need to be dangerous. When you use that tool with the free tool Google Keyword Planner, you get mixture of to great platforms. Here is a video on how to use the Google Keyword Planner.