SEARCH ENGINE OPTIMIZATION

SEO or search engine optimization, is the concept of how a website shows up when someone searches a topic on Google. SEO is like an iceberg where customers will only see the tip that is showing above water. That tip is viewable to a customer when they type in a topic they are searching for on Google (or any other search engine for that matter). It is all the work down below the water that gets your above water tip show. The better your work down below the higher your tip goes or in this case, the higher on the top of the list that your website or products and services rank. SEO has several concepts and is constantly evolving. Without proper SEO management, you lose out on organic growth which equates to new subscribers, leads, customers and clients. 

SEO typically works based on the amount of work you put into it. If you are an established business, with lots of content, your going to have a leg up on the competition. SEO is the act of showing your content (website, podcast, social media account, etc.) in the search engine result of entities like Google or any other search engine result. When done strategically and consistently, SEO can and will help you show up organically. Meaning, your great content, products and/or services will present themselves to the person looking for what you offer. SEO is very competitive which is why you have to contintually workout at it. Here is a good video on the basics of SEO.

Keywords are the words that are being searched by your potential customers. The art of keywords is understanding how to go after keywords in your niche market that have a high search volume and low competitor volume. Here is a great video that breaks it down in more depth.

An SEO (search engine optimization) consultant is someone who help your business grow organically by improving your website balance. The improvement could be in the form of structure, keywords, content, site speed or even how your descriptions read to name a few. Consultants (like RWest Consulting) focus on helping the client stay consistent.

SEO Google My Business "GMB" is commonly referred to as "local SEO". Local SEO is the art of showing up in search results in the areas your business is established. For instance, if you do business in Des Moines, Iowa, a Google My Business profile can help you set yourself apart. It is essentially another outlet to good SEO. You first need to setup your Google My Business and you can do that by simply googling the term. It is important to note that you can use your Google My Business profile as a way to collect reviews. 

SEO in marketing is simply the research you are doing to find your target audience. Not everyone is going to want or need your product or services but someone will. SEO can help you identify or narrow as many of those someones as possible. This is accomplished through keyword research, competitor research, Google Trends and Google Analytics to name a few. All of which can be part of the SEO umbrella. 

There are several search engine optimization tools out there. It boils down to what your experience level and perhaps patience levels are. SEO can be very time consuming and extremely time consuming. We suggest the SEO tool Ubersuggest and Google Keyword Planner as the ones that work the best. Ubersuggest is an affordable SEO tool that is customer friendly but with all the SEO tools you need to be dangerous. When you use that tool with the free tool Google Keyword Planner, you get mixture of to great platforms. Here is a video on how to use the Google Keyword Planner.