Is there a more complicated system out there than SEO? Between adding links to your website to generating organic growth to fixing your site speed, it can become a little overwhelming. The reality is that even if you master some of the basics, you still have to publish fresh content on an ongoing basis. If you don't, you get left behind on the search engine pages while your competition stills your clients.
Yes, search engine optimization is an art all to itself, which is why we prefer to try and keep it simple. Let's face it, most businesses don't have time to read the Google SEO bible nor do they have a bank full of money to keep themselves trending. With that said, here are 10 tips to help improve your digital marketing strategy with seo for business tips as the guide.
Use the tool Google Trends to help you identify what is going on your market now and in the past 12 months. Google Trends is free, and there are some great videos on YouTube that will show you how to get the most out of the tool.
SEO Audit Tool
Invest in some type of seo tool that can help you audit your website and define your keywords on a budget. The one I use (and I have tried a lot of them) is Ubersuggest. This tool has affordable (I bought the lifetime for like $250 bucks and as stated above, it keeps it simple to help your get into the swing of what seo actually means and does.
As good as Google Keyword Planner is, it doesn't audit your site and keep bodyguard your website for improvements.
Create one thing that solves someone's problems in your market each day and it get on your website. Remember, you are solving someone's pain point so think like your audience. The more solutions you have on your site, the better chance of snagging a client. This could be in the form of blogs, videos, podcasts or even just website updates. Content your ass off.
RWest Consulting offers FREE consultations on all things animated video or digital marketing. Set an appointment HERE!