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Do you have a digital marketing strategy? Your strategy is the blueprint of where you want to go and how you are going to get there. The number one thing that entrepreneurs and businesses miss with their marketing is a strategy. What we typically see is that entities simply don't have the time or manpower to manage a marketing strategy. Just look at the amount of social media manager positions on any job board and you will clearly see how many businesses are starting to come around to the notion. A digital marketing strategy is a plan that helps your organization attain specific goals through carefully selected marketing channels such as paid, earned, and owned media. Running a digital marketing campaign without a strategy in place is much like exploring a new city without a GPS – you are likely to take many wrong turns resulting in both frustration and an unnecessarily long route to get where you want to go. 

As a Digital Marketing Agency, RWest Consulting can help build your strategy with several different elements. We use 9 guidelines to tailor a strategy that fits your mission and vision. Those include a current digital audit, goals, responsibility, audience, platforms, scheduling, advertising, content and data analytics. If you have any questions, you can reach us by signing up for a free consultation, emailing us down below or even simply calling us. 

What is a Marketing Strategy?

A marketing strategy is a road map that lays out every detail of what your digital marketing goals are. Your marketing strategy should take into consideration what platforms you use, experience, availability, budget, audience and call to action (CTA). Every marketing strategy should be different because each business is equipped in different ways. In most cases, it may take a few strategies to find your grove and the marketing strategy can help you see what you don't have time for and most importantly, who your target audience is. 

What is a Call-To-Action (CTA)?

A Call-To-Action is commonly referred to as a (CTA). The CTA is simply what you want your audience to do when you tell them something. As an example, let's say you post a picture or video on Facebook. In your description, you would include a link to your website telling your audience to find out more by clicking the link. Your Call-To-Action gets people to do something which ideally leads to a lead or even sale down the road. Your picture or video engages them and your CTA hooks them in further.

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